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課程名稱 |
國際企業經營策略
INTERNATIONAL BUSINESS STRATEGY |
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開課學期 |
98-2 |
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授課對象 |
國際企業學系 |
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授課教師 |
黃劍虹 |
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課號 |
IB3008 |
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課程識別碼 |
704E41100 |
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班次 |
03 |
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學分 |
3 |
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全/半年 |
半年 |
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必/選修 |
必修 |
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上課時間 |
星期二6,7,8(13:20~16:20) |
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上課地點 |
管二103 |
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備註 |
本課程以英語授課。國企系大三下必修。
限學士班三年級以上
總人數上限：60人 |
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Ceiba 課程網頁 |
http://ceiba.ntu.edu.tw/982ibs |
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課程簡介影片 |
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核心能力關聯 |
核心能力與課程規劃關聯圖 |
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課程大綱
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為確保您我的權利,請尊重智慧財產權及不得非法影印
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課程概述 |
國企經 |
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課程目標 |
This course attempts to develop an understanding of international business strategy and the business environment in the Asia-Pacific region. |
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課程要求 |
Students are expected to be familiar with the basic concepts of strategic management and international business. It is hoped that all of you have taken functional courses and, hopefully, corporate strategy as well.
This is a discussion-oriented class where all students are expected to participate. The text and the readings cover many of the issues and challenges in depth and provide structure for the discussion in class. You are expected to read all of the assigned materials before class and to be prepared to discuss them. Please also inform me if you must be absent, leave the class early, or arrive late for professional reasons. Please turn off your mobile phones while you are in class. Unless it is absolutely essential, please refrain from leaving the class in the middle of a discussion.
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預期每週課後學習時數 |
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Office Hours |
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指定閱讀 |
Transnational Management: Text and Cases (Paperback)
by Christopher A. Bartlett, Sumantra Ghoshal, Julian Birkinshaw |
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參考書目 |
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評量方式
(僅供參考) |
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